Fantasy as a service
Your unfair advantage in retention.
We build the fantasy engagement engine for platforms. Built around your brand, your audience, and your commercial goals, proven on real players before it ever reaches yours.
Where the market is thin
Plenty of traffic. Not much reason to stay.
Big audiences don't automatically mean loyal ones.
Most platforms see strong bursts of attention on a matchday, but have nothing built to hold it once the moment passes. There's no skill based layer giving people a reason to come back before the next update.
One visit isn't a habit.
Turning a single visit into a weekly habit takes more than good content. It needs a reason to open the app again before the next fixture, week after week.
How it works
One shared contest, pooled from every partner
Instead of every partner running its own small, isolated contest, Fantasify pools entries from every connected surface into the same contest. A user on one partner platform competes in the same pool as a user on another platform entirely.
More entries mean bigger player pools. Bigger player pools attract more entries. Each new partner strengthens the pool for every partner already in it, not just their own users.
Beyond engagement
Every pick is a signal
When someone builds their team for the week, they're telling you far more than "I like football". They're telling you who they rate, who they think is nailed on, and who they're backing as a differential nobody else has spotted.
That's first party behavioural data, gathered every week of the season, not just at a single moment in time.
We help partners understand fan intent long before kick off.
What you get
Built for platforms
For your users
- A skill based retention product for your users, without building or maintaining it yourselves
- A reason for users to open the app between updates, not just check and leave
- A game layer that sits on top of content you already publish
For your business
- A recurring reason for users to return, week after week
- Player preference and fan sentiment signals from your own user base
- A proven product, shaped by real players before it ever reaches yours
Where this started
We didn't start as a supplier. We started as fans.
Fantasify began with a simple idea: fantasy football could be built in a genuinely different way, and nobody had done it properly. So we built our own version first, as a consumer product, rather than pitching a concept.
Everything a partner licenses from us has already been shaped by real players before it ever reaches your users. We're a UK software company that licenses the engine to platforms.
Two decades as a professional poker player, bringing a close understanding of player psychology and game design to the product.
Engineering background across serverless architecture and data science, leading the platform build.
Let's talk
Looking for a stickier product for your users?
If you run a platform looking for a stickier product, get in touch and we'll walk you through how the engine plugs in.
Prefer email? Write to partnerships@fantasify.co.uk