Fantasy as a service
Your unfair advantage in retention.
We build the fantasy engagement engine for sportsbooks and sports media platforms. Built around your brand, your audience, and your commercial goals, proven on real players before it ever reaches yours.
Where the market is thin
Two audiences, one missing product
Plenty of ways to bet. Not many reasons to stay.
Once the game kicks off, most sportsbooks have nothing left to offer a recreational user until the next market opens. Tier two operators in particular have no skill based product built to hold attention between bets.
Millions of visits, very little reason to linger.
Score checking apps get huge matchday traffic, but most of that traffic is in and out in under a minute. There's no game layer giving people a reason to open the app again before kick off.
How it works
One shared contest, pooled from every partner
Instead of every partner running its own small, isolated contest, Fantasify pools entries from every connected surface into the same contest. A user on a sportsbook competes in the same pool as a user on a media app, or on our own consumer product.
More entries mean bigger prize pools. Bigger prize pools attract more entries. Each new partner strengthens the pool for every partner already in it, not just their own users.
Beyond engagement
Every pick is a signal
When someone builds their team for the week, they're telling you far more than "I like football". They're telling you who they rate, who they think is nailed on, and who they're backing as a differential nobody else has spotted.
That's first party behavioural data, gathered every week of the season, not just when someone happens to place a bet.
We help partners understand fan intent long before kick off.
What you get
Built for two kinds of partner
For sportsbooks
- A skill based retention product for recreational users, without building or maintaining it yourselves
- A reason for users to open the app on days there's nothing to bet on
- Player preference and risk appetite signals from your own user base
For media & score apps
- A reason for visitors to return between score updates, not just check and leave
- A game layer that sits on top of content you already publish
- Fan sentiment data to inform your own pre-match and matchday content
Where this started
We didn't start as a supplier. We started as fans.
Fantasify began with a simple idea: fantasy football could be built in a genuinely different way, and nobody had done it properly. So we built our own version first, as a consumer product, rather than pitching a concept.
Everything a partner licenses from us has already been shaped by real players before it ever reaches your users. We're a UK software company that licenses the engine, not a bookmaker.
Two decades as a professional poker player, bringing a close understanding of player psychology and game design to the product.
Engineering background across serverless architecture and data science, leading the platform build.
Let's talk
Looking for a stickier product for your users?
If you're a sportsbook or a sports media platform, get in touch and we'll walk you through how the engine plugs in.
Prefer email? Write to partnerships@fantasify.co.uk